Wear a designer dress, look like a million bucks (without actually spending that much), then return the dress- except it’s actually allowed this time!
Rent the Runway is a company, created by Harvard Business School classmates Jennifer Hyman and Jennifer Fleiss, designed to provide girls with the perfect designer outfit, but not for the same, insane designer prices. “Find it, book it, wear it, return it” are the four easy steps the website outlines for shoppers.
As a Campus Influencer for Spotify, one of our many responsibilities is forming partnerships and sponsoring various events on campus. As my first campus event, Spotify will be sponsor Rutgers University’s FIRST Rent the Runway Trunk Show on Monday, October 28th at 6 PM. A friend and fellow Campus Influencer, David, assisted in the planning of the sponsorship. As sponsors, we will be providing the music (5 hours worth to be exact) via Spotify playlist- just call me DJ Roxy Dee. Check out our Rent the Runway playlist!
To prepare for this event, we had to constantly keep in contact with our Spotify supervisors. We had to put in requests for more Spotify swag to give out (with free stuff, you can never go wrong) and a request for a Spotify Premium code, which for those of you who don’t know, allows you to stream music without an Internet connection and without advertisements in between songs. Along with sending us extra koozies and other swag, Spotify also sent us a HUGE fly banner to further promote the brand and help us stand out among the other sponsors (L’Oreal is the only other brand sponsor).
Not only am I excited to spread awareness of Spotify, but I also get to try on awesome dresses from Vera Wang and Badgley Mischka while helping out a good cause since all proceeds go to Embrace Kids Foundation & Children’s Miracle Network.
As a Marketing Assistant Director (MAD) for the Rutgers University Programming Association (RUPA), I help manage all RUPA social media networks. All those posts you see on our Facebook about an upcoming concert or a cool new music find? Yup, that’s me. And all the live concert tweets you see on the day of the show? Yup, that’s also me. As a MAD, I am constantly thinking of creative ways to present essentially the same message over and over again. For example, for our first concert of the year, which was Mayday Parade, I promoted the event by posting the Facebook event link one week; but the next week, I promoted the event by posting the new song Mayday just recently released. You have to find creative ways of presenting content to audiences. Personally, I am more apt to click on an outrageous tweet than one that simply says, “Check this blog out.”
On Twitter, YOU can help promote my blog with one simple tweet. Not only would you be helping me gain an audience/following to share my inside knowledge with, you’d totally be doing THEM a favor by pointing them to this awesome blog! Especially with the use of a hashtag, music lovers can easily find your tweet and therefore, my blog as well. Although Rox and Roll is already authentic, a large following would only add to the credibility of the blog. Imagine you are looking at two food blogs; you would probably (even unconsciously) look at how many followers and/or comments each blog gets, and be more likely to follow the more popular blog.
Here’s what YOU can tweet to help Rox and Roll out:
#MUSIC LOVERS, get a VIP pass and see what really goes on backstage: http://ow.ly/q8md2
Just last night was RUPA’s very first Live VIbes: Rutgers in the Spotlight Coffeehouse! Last night at 8 PM, good vibes escaped The Cove, located inside the Busch Campus Center, all thanks to our Live Vibes Coffeehouse event.
“Live Vibes” is similar to an open mic night, except that the acts are already previously booked. Talented Rutgers students submit an entry form (basically an application) in hopes of being picked to headline one of our Coffeehouses. For each Coffeehouse (there’s one every month), a Concerts & Coffeehouses committee member will choose about 4 to 5 acts for his/her own designated Coffeehouse date (we each get one). Lauren was this month’s Live Vibes point person, so she picked 4 lucky RU students to showcase their talent.
My Coffeehouse is the next one on Tuesday, November 5th at the Livingston Student Center. I am currently in the midst of booking students to perform. It’s been crazy and hectic, but so far I’ve confirmed 2 student acts. Just the other day, I had an events meeting with an LSC adviser to go over the details of the event (for example, how many mics will be needed, what speakers will be provided, etc.). Next on my agenda is to confirm 2 other acts, make a Day of Show (DOS) Timeline with specific set times and arrivals, and order catering because how can you have a coffeehouse without any free food?
Who doesn’t love FREE stuff? In an attempt to attract more Live Vibes attendees while also branding RUPA, I had RUPA mugs ordered to be handed out to the first 75 attendees. Originally, I was going to order personalize RUPA guitar picks to advertise the Coffeehouse, but in the end mugs seemed more practical. Though I was initially worried that there wouldn’t even be 75 people to give mugs to, we ran out almost immediately!
Speaking more on advertising and branding, RUPA also had a “street team,” which is basically guerrilla marketing, to further promote Live Vibes. Though it took a few weeks of brainstorming creative ideas that would attract students to our RUPA table, we finally decided on having students who submitted Live Vibe entry forms perform acoustically while we gave out RUPA goody bags filled with biscotti, a RUPA pen, RUPA magnet, and RUPA chip clip with a Live Vibes Coffeehouse quarter sheet advertisement attached to the outside (how many times can you say RUPA in one sentence?). You walk away from the table not only knowing about the promoted event thanks to the quarter sheet flyer, but an hour later when you’re wondering what the hell you grabbed earlier, you’re reminded that the event is thanks to RUPA due to the assorted branded goodies inside the bag. This was the perfect way of combining both promoting and branding; in other words, we successfully killed two birds with one stone.
At the end of the day, not only did I experience a marketing success, but also a good cup of hot chocolate with some great music.
This Music Monday is in honor of St. Lucia’s recent release of their debut album, When the Night. Just last week, I saw one-man band St. Lucia perform live as an opener for Two Door Cinema Club. I have to admit I like their music a lot better live, but nonetheless, I still dig their music while I’m mindlessly doing homework and writing papers.
Also, we got to hang out with them for a bit after the show, and they’re pretty cool so I may be a little biased. Great music, great people.
Screencasting was a piece of cake. From downloading the software to recording the actual video, I experienced little to no problems. The only “problem” I came across, if you could even call it that, was trying to figure out what I wanted to say, and what pages I wanted to hit during the screencast.
I chose to give a virtual tour of “Humans of New York,” which, simply put, is a blog of a collection of photos of random New Yorkers with a quote from a conversation between the photographer and the subject at the time. The quotes/captions often reveal the personality of the subject, or at other times, is just silly or meaningful. The famous blog gives insight into all different types of peoples’ lives, which I find intriguing.
This skill, along with the many other skills we have already learned, can help in any future endeavors in the digital world. As college students looking for internships and jobs, the skills we learn in class are more important than ever. Just the other week, I had to edit a photo at my internship, and I applied some of the knowledge I had picked up during our Pixlr header assignment to complete the task.
Aside from virtual tours, another creative project that could be done using a screencast would be tutorials. I see this type of video on YouTube all the time, and I have to admit it was pretty cool to create my own screencast video. I’d always imagine the process to be a lot harder and more complicated than it actually was. Needless to say, I think my screencast video looks pretty legit.
In an attempt to make Mondays a little more bearable (an almost impossible task), I’ll be dropping some musical goodies every now and then.
In honor of the constant flip-flop of weather we’ve been experiencing, check out the Northern Irish trio, Two Door Cinema Club. Last week, they released their new EP, “Changing of the Seasons.” Check out their new single of the same name!
P.S. You can skip over to about 1:11 on the official music video linked above to get right to the song!