Recap: Looking Spoti-FLY at Rent the Runway

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Rent the Runway

Wear a designer dress, look like a million bucks (without actually spending that much), then return the dress- except it’s actually allowed this time!

Rent the Runway is a company, created by Harvard Business School classmates Jennifer Hyman and Jennifer Fleiss, designed to provide girls with the perfect designer outfit, but not for the same, insane designer prices. “Find it, book it, wear it, return it” are the four easy steps the website outlines for shoppers.

As a Campus Influencer for Spotify, one of our many responsibilities is forming partnerships and sponsoring various events on campus.  As my first campus event, Spotify will be sponsor Rutgers University’s FIRST Rent the Runway Trunk Show on Monday, October 28th at 6 PM.  A friend and fellow Campus Influencer, David, assisted in the planning of the sponsorship.  As sponsors, we will be providing the music (5 hours worth to be exact) via Spotify playlist- just call me DJ Roxy Dee.  Check out our Rent the Runway playlist!

To prepare for this event, we had to constantly keep in contact with our Spotify supervisors.  We had to put in requests for more Spotify swag to give out (with free stuff, you can never go wrong) and a request for a Spotify Premium code, which for those of you who don’t know, allows you to stream music without an Internet connection and without advertisements in between songs.  Along with sending us extra koozies and other swag, Spotify also sent us a HUGE fly banner to further promote the brand and help us stand out among the other sponsors (L’Oreal is the only other brand sponsor).

Source: Cristian Zamarripa from the SpotifyU Influencer Facebook Group; Just a sneak peak of some Spotify swag.

Source: Cristian Zamarripa from the SpotifyU Influencer Facebook Group; Just a sneak peak of some Spotify swag.

Not only am I excited to spread awareness of Spotify, but I also get to try on awesome dresses from Vera Wang and Badgley Mischka while helping out a good cause since all proceeds go to Embrace Kids Foundation & Children’s Miracle Network.

Stay tuned,

Roxanne

Promote Rox and Roll

As a Marketing Assistant Director (MAD) for the Rutgers University Programming Association (RUPA), I help manage all RUPA social media networks.  All those posts you see on our Facebook about an upcoming concert or a cool new music find?  Yup, that’s me.  And all the live concert tweets you see on the day of the show?  Yup, that’s also me.  As a MAD, I am constantly thinking of creative ways to present essentially the same message over and over again.  For example, for our first concert of the year, which was Mayday Parade, I promoted the event by posting the Facebook event link one week; but the next week, I promoted the event by posting the new song Mayday just recently released.  You have to find creative ways of presenting content to audiences.  Personally, I am more apt to click on an outrageous tweet than one that simply says, “Check this blog out.”

On Twitter, YOU can help promote my blog with one simple tweet.  Not only would you be helping me gain an audience/following to share my inside knowledge with, you’d totally be doing THEM a favor by pointing them to this awesome blog!  Especially with the use of a hashtag, music lovers can easily find your tweet and therefore, my blog as well.  Although Rox and Roll is already authentic, a large following would only add to the credibility of the blog.  Imagine you are looking at two food blogs; you would probably (even unconsciously) look at how many followers and/or comments each blog gets, and be more likely to follow the more popular blog.

Here’s what YOU can tweet to help Rox and Roll out:

#MUSIC LOVERS, get a VIP pass and see what really goes on backstage: http://ow.ly/q8md2

Stay tuned,

Roxanne

Good Vibes

Just last night was RUPA’s very first Live VIbes: Rutgers in the Spotlight Coffeehouse!  Last night at 8 PM, good vibes escaped The Cove, located inside the Busch Campus Center, all thanks to our Live Vibes Coffeehouse event.

“Live Vibes” is similar to an open mic night, except that the acts are already previously booked.  Talented Rutgers students submit an entry form (basically an application) in hopes of being picked to headline one of our Coffeehouses.  For each Coffeehouse (there’s one every month), a Concerts & Coffeehouses committee member will choose about 4 to 5 acts for his/her own designated Coffeehouse date (we each get one).  Lauren was this month’s Live Vibes point person, so she picked 4 lucky RU students to showcase their talent.

My Coffeehouse is the next one on Tuesday, November 5th at the Livingston Student Center.  I am currently in the midst of booking students to perform.  It’s been crazy and hectic, but so far I’ve confirmed 2 student acts.  Just the other day, I had an events meeting with an LSC adviser to go over the details of the event (for example, how many mics will be needed, what speakers will be provided, etc.).  Next on my agenda is to confirm 2 other acts, make a Day of Show (DOS) Timeline with specific set times and arrivals, and order catering because how can you have a coffeehouse without any free food?

Source: RUPA Facebook; Live Vibes Coffeehouse digital flyer

Source: RUPA Facebook; Live Vibes Coffeehouse digital flyer

Who doesn’t love FREE stuff?  In an attempt to attract more Live Vibes attendees while also branding RUPA, I had RUPA mugs ordered to be handed out to the first 75 attendees.  Originally, I was going to order personalize RUPA guitar picks to advertise the Coffeehouse, but in the end mugs seemed more practical.  Though I was initially worried that there wouldn’t even be 75 people to give mugs to, we ran out almost immediately!

Speaking more on advertising and branding, RUPA also had a “street team,” which is basically guerrilla marketing, to further promote Live Vibes.  Though it took a few weeks of brainstorming creative ideas that would attract students to our RUPA table, we finally decided on having students who submitted Live Vibe entry forms perform acoustically while we gave out RUPA goody bags filled with biscotti, a RUPA pen, RUPA magnet, and RUPA chip clip with a Live Vibes Coffeehouse quarter sheet advertisement attached to the outside (how many times can you say RUPA in one sentence?).  You walk away from the table not only knowing about the promoted event thanks to the quarter sheet flyer, but an hour later when you’re wondering what the hell you grabbed earlier, you’re reminded that the event is thanks to RUPA due to the assorted branded goodies inside the bag.  This was the perfect way of combining both promoting and branding; in other words, we successfully killed two birds with one stone.

Source: RUPA Instagram; The 4 headliners of the Oct. Live Vibes Coffeehouse and the infamous RUPA mug.

Source: RUPA Instagram; The 4 headliners of the Oct. Live Vibes Coffeehouse and the infamous RUPA mug.

At the end of the day, not only did I experience a marketing success, but also a good cup of hot chocolate with some great music.

Stay tuned,

Roxanne

Music Monday: St. Lucia

This Music Monday is in honor of St. Lucia’s recent release of their debut album, When the Night.  Just last week, I saw one-man band St. Lucia perform live as an opener for Two Door Cinema Club.  I have to admit I like their music a lot better live, but nonetheless, I still dig their music while I’m mindlessly doing homework and writing papers.

Also, we got to hang out with them for a bit after the show, and they’re pretty cool so I may be a little biased.  Great music, great people.

Source: Myself; Casually hanging out with St. Lucia and the other singer of the band.

Source: Myself; Casually hanging out with St. Lucia and the other singer of the band.

Stay tuned,

Roxanne

Screencast: Humans of New York

Screencasting was a piece of cake.  From downloading the software to recording the actual video, I experienced little to no problems.  The only “problem” I came across, if you could even call it that, was trying to figure out what I wanted to say, and what pages I wanted to hit during the screencast.

I chose to give a virtual tour of “Humans of New York,” which, simply put, is a blog of a collection of photos of random New Yorkers with a quote from a conversation between the photographer and the subject at the time.  The quotes/captions often reveal the personality of the subject, or at other times, is just silly or meaningful.  The famous blog gives insight into all different types of peoples’ lives, which I find intriguing.

This skill, along with the many other skills we have already learned, can help in any future endeavors in the digital world.  As college students looking for internships and jobs, the skills we learn in class are more important than ever.  Just the other week, I had to edit a photo at my internship, and I applied some of the knowledge I had picked up during our Pixlr header assignment to complete the task.

Aside from virtual tours, another creative project that could be done using a screencast would be tutorials.  I see this type of video on YouTube all the time, and I have to admit it was pretty cool to create my own screencast video.  I’d always imagine the process to be a lot harder and more complicated than it actually was.  Needless to say, I think my screencast video looks pretty legit.

Stay tuned,

Roxanne

Music Monday: Two Door Cinema Club

In an attempt to make Mondays a little more bearable (an almost impossible task), I’ll be dropping some musical goodies every now and then.

In honor of the constant flip-flop of weather we’ve been experiencing, check out the Northern Irish trio, Two Door Cinema Club. Last week, they released their new EP, “Changing of the Seasons.” Check out their new single of the same name!

P.S. You can skip over to about 1:11 on the official music video linked above to get right to the song!

Stay tuned,
Roxanne

Rox and Roll Preview Track

Using Garageband was certainly intimidating.  I’ve seen friends of mine edit their music on Garageband, and I’ve always been overwhelmed by all the waves and layers and tools- it all looked like an EKG to me.  So needless to say, just the thought of opening up Garageband was daunting.

Surprisingly, the experience wasn’t so bad.  My sister has had some experience with Garageband, so she was able to instruct me a little bit.  During the whole process, I had three big difficulties.  Probably the most difficult part for me was splicing.  I really had to get the timing right, otherwise it would sound awkward and out-of-place.  Another difficulty was adjusting the fading of the songs; for example, finding the right volume of the second song for while I was talking.  Finally, finding two songs that meshed well together was also a minor challenge; I have such a big, eclectic selection of music it hard to choose just two!  After much deliberation, I chose to use “Dark Again” by Gold Fields and “Safe and Sound” by Capital Cities.

My vision for my blog is to keep it very simplistic and contemporary.  So in keeping with the general theme and vibe of my blog, I wanted to keep my blog preview track fairly short and sweet.  I wanted to lightly breeze over what my blog is about instead of giving a detailed description of it: straight and to the point.  The track contains a lot of music, but what’s more fitting than a music blog preview track filled with music?

Learning to use new applications will always help both your current and future professional life.  Learning how to edit photos and cut or edit short audio tracks definitely won’t hurt me in the future.  If an employer needs something done right away, I could always volunteer to help facilitate the project since I’ll be familiar with the application and its tools.  As a Communications major wanting to work in PR, I have to be flexible and well rounded in skills, especially skills like creating and editing.

Fortunately, this task was not as problematic as I had been expecting.  I, however, found the Pixlr header assignment a lot easier since I’m usually very skilled at editing photos.  I am happy, though, that I can finally say I’ve used Garageband!

Stay tuned,

Roxanne

Beat$ on the Bank$

It’s been almost a week since RUPA’s Beats on the Banks concert featuring Joey Bada$$, A$AP Ferg, and Ab-Soul (there goes those dollar signs again)!

The concert was a hit with the fans.  A$AP Ferg definitely stole the show and turned the State Theatre into the $tate Theatre when he brought up around 30 eager (a little too eager) girls for a twerk contest.  Needless to say, the security at the State Theatre was livid.  For several reasons, actually.

Source: RUPA Facebook; The crowd loving A$AP Ferg!

Source: RUPA Facebook; The crowd loving A$AP Ferg!

For those of you who don’t know, the State Theatre has assigned seating, which I know, is not ideal for musical guests of this genre.  Both RUPA and the State Theatre were not expecting the audience to react to the rappers the way they did.  As I stood on the side of the stage, I saw hordes of people climbing over rows of seats just to get a few feet closer to the stage.  After several attempts to get the audience back in their seats, the show went on and the crowd pushed forward anyway.

Source: RUPA Instagram; Joey Bada$$ taking over the $tate Theatre!

Source: RUPA Instagram; Joey Bada$$ taking over the $tate Theatre!

As for my role during the show, I was “Marketing Lead” and “Media Lead,” which are basically fancy titles that make me seem a lot cooler than I really am.  As Marketing and Media Lead, I was responsible for checking in all media persons and assigning them to a media escort since you can’t completely trust them to follow the rules (they can only take pictures for the first three minutes of each set, no flash, no video, no audio).  I was also responsible for live tweeting, live Instagraming, and answering any last-minute questions on Facebook.  Sounds like a lot of duties, right?  Well, it is, which is why I delegate to fellow Marketing Assistant Directors of other committees; one person is on Twitter duty, one on Instagram duty (usually whoever has an iPhone 5 because the quality of photos taken on that phone are ridiculous), and one on Facebook.

Source: Rutgers Student Life, RUPA Facebook, myself; A$AP Ferg & I (aka A$AP Roxy)

Source: Rutgers Student Life, RUPA Facebook, myself; A$AP Ferg & I (aka A$AP Roxy)

Source: Rutgers Student Life; Joey Bada$$ and RUPA

Source: Rutgers Student Life; Joey Bada$$ and RUPA

Whenever doors open (in this case, it was 7:30 PM sharp) is usually the most chaotic.  Not only do you have to dodge the super stoked, half drunk, half high student body, but you also have to be on top of your game as you dictate the media rules to a press person, scramble to find a media escort, and answer a student’s question about the show all at once.

As crazy as everything can get, I love every single part of it.  Maybe it’s because I actually love what I do.  Or maybe it’s because of the incredible power and importance you feel when you’re granted all-access.

P.S. I forgot the jar of Nutella, but I did grab a loaf of Pepperidge Farm wheat bread, Skippy peanut butter, a box of Cinnamon Toast Crunch, and some Fiji water!

Stay tuned,

Roxanne