Go Animate: “So much extra room for activities!”

Using Go Animate was not as difficult as I expected it to be.  At first, it was a little daunting to think of a scene to recreate.  Next, it was equally as intimating to think of recreating a scene when I have virtually no video-editing experience.  Finally, I thought of recreating the infamous bunk bed scene from the comedy Step Brothers.  Some minor difficulties I experienced while using Go Animate were: 1. the time limit – containing the whole scene in 30 seconds was hard, especially with the dialogue and effects.  The assignment was to create a video between 1:00 and 2:00 minutes, but the free version of Go Animate only allows a scene up to :30 seconds, 2. sometimes clicking on things would click on the wrong item in the background, which could get a tad annoying at times, and 3. text-to-speech would not come out right with the voices available.  Getting them to sound excited, for example, wouldn’t sound quite right sometimes.

Overall, it was an easy process, but just gets so getting used to.  It was pretty basic, simple, and not super high-tech.  I expect that anyone could just pick it up and know what to do since someone who has little to no experience with video editing (me) was able to create a short scene.  In the end, I was able to create my own animated version of the Step Brothers bunk bed scene.

Music Monday: Bastille

You’ve probably already heard their hit single “Pompeii” on the radio, but check out the English band Bastille! I had a really difficult time picking which Bastille song I would post for Music Monday, but I finally settled on their awesome cover of “No Scrubs.” But check out their other songs: “Get Home,” “These Streets,” “Bad Blood,” and “Things We Lost in the Fire.”

ULTRA Anxious

Although EDM isn’t my favorite type of music, I still appreciate it.  I can’t tell if the butterflies I feel are my excitement to go to Ultra Musical Festival 2014, a huge outdoor electronic music festival held in Miami, Florida, or because of the insane amount of money I’m spending to go there.

Source: Myself; It's official - I'm going to Ultra 2014!

Source: Myself; It’s official – I’m going to Ultra 2014!

Stay tuned,


“Can you bring Beyoncé to Rutgers?!”

I get asked some variation of this question at almost every Concerts & Coffeehouses event we have.  Although I do love my girl B, she probably won’t be visiting anytime soon.  Though it would be easier to get annoyed and give an eye-roll, I see where everyone is coming from; the process of picking and booking artists to come to Rutgers is not common knowledge, so I’ll break it down into simple steps.

Step 1: The Concerts & Coffeehouses committee of RUPA (there’s 7 of us, including myself) sits down and starts from nothing- literally nothing.  We go over what genres we have recently hit, and what audiences we haven’t reached yet.  For example, it has been a whole year since we’ve hit the Hip Hop/Rap audience (Childish Gambino came last year for our State Theatre show), so for our Fall State Theatre show, we brought Hip Hop back courtesy of Joey Bada$$, A$AP Rocky, and Ab-Soul.

Step 2: After establishing a genre, we think of all sorts of artists in that category.  The only stipulation with this step is that we have to keep in mind our budget for that specific show.  That means, they should be well-known, but not insanely expensive.  Keep in mind that we have to account for other aspects of the show in our budget (i.e., security, production, etc.).  Actually, production for our RAC show last year with Alesso was insanely expensive, so we definitely have to keep that in mind as we plan for our big Spring 2014 concert.

Source: Rutgers Student Life Facebook; Swedish DJ Alesso at RUPA's Beats on the Banks last year.

Source: Rutgers Student Life Facebook; Swedish DJ Alesso at RUPA’s Beats on the Banks last year.

Step 3: After picking several possible artists, we get price quotes and availabilities for each person/band through our source.  We are also able to see estimated prices for selected artists through a website we use, but not all artists are listed on there.

Step 4: When we start to narrow it down and get really serious about an artist, we call for references.  Basically, you call other similar schools and/or venues in which the artist performed at.  We have a list of questions we ask the school or venue, depending on the artist.  But general questions include: “Can you describe the facility where ______ performed?” “Was the show closed to your university community or was the general public allowed to attend?” “What kind of security was present? Student or professional?”  These references help a lot with our decision.

Step 5: After much debate between the committee, we pick a number of artists for all the different shows we have.  Aside from our BIG concerts, we also have smaller-scale shows usually held in the Multipurpose Rooms of a designated student center (i.e., our Mayday Parade show at the Livingston Student Center MPR).  Each committee member becomes the “point person” for the event they feel strongly about.

Source: Rutgers Student Life Facebook; Mayday Parade performing in the LSC MPR.

Source: Rutgers Student Life Facebook; Mayday Parade performing in the LSC MPR.

Step 6: We fill out a proposal form that contains details from estimated costs for everything  to why they should come to RU.

Step 7: We present these proposals to RUPA as a whole during our designated “proposal day,” when each committee presents their proposals.  RUPA members then fire any questions or concerns they may have about the event.  We actually had our Spring proposal meeting last night!  We’ve got some big things planned for the Spring!

Step 8: If all is well, we move on to book them through our source and the artist’s agent.  Contracts get signed, riders get sent.

As you can see, it’s a pretty lengthy process.  Also, because we are required to have several concerts during the year, we have to spread our budget accordingly to accommodate all events.  Like I just mentioned, we have just proposed all the events to all of council, including the advisers (who are professional workers, non-students).

After understanding the process behind everything, hopefully it becomes clear why Beyoncé probably won’t be at RU anytime soon.  Besides, she’s probably busy chasing Blue around anyway.

Stay tuned,


Creative Commons

Upon clicking on the Creative Commons Search Engine, I actually had no idea what it was.  So I would type in things like “Lana Del Rey” into the search bar with YouTube highlighted, but I wouldn’t find the official music video I was looking for.  Then, I read the Creative Commons about page.  Creative Commons is a “nonprofit organization that enables the sharing and use of creativity and knowledge through free legal tools.”  Basically, there is only a designated category of videos, pictures, etc. that can be used properly and legally on my blog due to copyright terms placed on the selected media.

Source: Google Images; Vampire Weekend

Source: Google Images; Vampire Weekend

Because I personally found the video selections to be limited, I opted to choose a picture instead.  I chose to add a picture of one of my favorite bands, Vampire Weekend.  I can do so, according to the Fair Use Checklist, because it is for a class (“important to favored educational objectives”), this one picture is hardly significant to the entire Rox and Roll blog, and there is definitely no way that this picture on my blog is significantly effecting the “potential market” for this “copyrighted work.”  I am not getting any profit from posting this picture on my blog, and I also gave credit where it is due, which in this case is to Google Images.

Not only do I get to post a cool picture of Vampire Weekend, but I also get to post it legally.

Stay tuned,


NYWICI 2013 Student Communications Career Conference

This weekend I attended the New York Women in Communications Inc.: 2013 Student Communications Career Conference at NYU.  I’m aware this doesn’t really have anything to do with music, but it does deal with the pursuit of my dream career, so it’s still pretty relevant to Rox and Roll.  At the conference, I was able to interact with various hotshots of the Communications industry, like Allison Stadd, the Marketing & Communications Manager of Shake Shack, and Elisa Benson, the Senior Editor of Social Media at Cosmopolitan.  I also had the opportunity to listen to Eva Chen, the Editor-In-Chief of Lucky magazine, speak about her experiences before Lucky and give tips about getting into the industry.  It was a long Saturday, but I genuinely enjoyed every minute of handing out my pathetic résumé, grabbing fancy business cards, and painfully sitting up straight.

Stay tuned,