Party at the Puddle: Recap

Man, talk about a parrrrrty!

Party at the Puddle went swimmingly!  The event stayed packed until the very end with long, long lines of students waiting patiently (and, well, not so patiently) for free food (that waOn Stage Party at the Puddles delicious, by the way).  Many students enjoyed making a mini-terrarium inside a mason jar for a craft while others preferred the carnival games on the side, which also included an old-school dunk tank!  Of course, many lounged around the grass, watching whichever respective artist was on at the time.  The music portion went well, besides the fact that we went about 20 minutes over the official event end time.  But even that wasn’t a big enough bump to knock us over.

Throughout the event, attendees stayed engaged on social media due to the photo contest I had set up.  Attendees were encouraged to tag us in their photos and add “#PuddleParty” to their captions.  Periodically, we would randomly choose users’ photos and then announce the winners of chocolate-filled mason jars on stage.#PuddleParty Entry  Many people Instagrammed and tweeted @RUPARutgers, but of course, there could only be 4 winners for the night.  Win or lose, almost everyone who tweeted @RUPARutgers got a reply back!

The mix and flurry of activities for students to participate in provided a well-rounded experience for attendees.

American Lions Promo

Party at the Puddle 1

Party at the Puddle 2

Party at the Puddle 3

I feel confident that my goal of creating memories for other people has been accomplished thanks to Party at the Puddle.

Stay tuned,


Party at the Party at the Puddle Street Team

In my Party at the Puddle promotion plan that I outlined very briefly in a previous blog post, I mentioned that I would build in an in-person marketing opportunity via street team.  Today, we had a street team on Douglass (since that’s where the event will take place) from 12pm to 1:45Party at the Puddle 2pm.  Originally, the street team was supposed to be from 12pm until 3:30pm, but no one was able to staff the later shift so we had to end early.  The weather was sunny, beautiful, and warm, which was perfect for our outdoor location in the George Street plaza (right behind the Douglass Student Center).

At street teams, I always encourage my Marketing Assistant Directors (MADs) to have a special theme or item at their table.  For example, Rendell, the Comedy & Media MAD, usually buys cupcakes and cookies for his street team since free food ALWAYS equals broke college students rushing over to the table.  For this street team, we had assorted mini Hershey’s chocolate bars because who doesn’t love candy that you can easily eat 5+ pieces of in one sitting?

Party at the Puddle

While I was setting up the table, I realized there were no current flyers in the marketing bin.  We still didn’t even have a flyer for Party at the Puddle even though the event is in exactly 2 days.  To quickly improvise since the table was looking empty and I’ll admit I was a little bored, I spelled out “Puddle Party” in the mini chocolates.  It served as a temporary flyer and was also a way of grabbing peoples’ attentions.

While we tabled and tried to engage passerbys, we played local/New Brunswick music (very fitting, wouldn’t you agree?).  We started out playing bands we had seen at basement shows, like ROMP, even though they are unable to perform on Thursday at the event.  Then, we began playing music from all of the bands that are performing at Party at the Puddle, including WistewParty at the Puddle 3ria, Eagle Daddy, American Lions, Little Rose, Fiscal Cliff, and Cold Weather Company.  Mostly everyone e engaged surprisingly already knew about Party at the Puddle!  It is interesting to note that most of the people who passed by said they had heard of the event via Facebook event page.  For survey results, I am already predicting that a majority of the event attendees heard about the event via “social media.”  The next biggest category will be that the attendees discovered the event through a “friend.”

Current to do list:

  • Request finals on the Party at the Puddle flyer ASAP.
  • Continue social media promotion of the event — more specifically, map out which artist will be promoted and when.
  • Send bands last minute reminders.

Stay tuned,


Social Media Review: Lollapalooza

Have you ever realized how weird some music festival names are?  Like, who thinks of these?

Up next in the “Social Media Review” series: Lollapalooza in Grant Park, Chicago!

It’s hard for me to describe the vibe that I get after looking at Lolla’s color scheme and general website theme.  Almost like urban psychedelic?  The cartoonish themes remind me of Foster the People’s Supermodel mural, but the colors add a sort of urbaLolla Social Media 2n twist to it.  I’m sure I made no sense at all and sound just as high as most of the festival’s attendees.  As I quickly scroll through Lolla’s social media accounts, I see a healthy mix of videos, photos, and fan engagement.  Briefly skimming over the content, I do not see many social equity posts, which help establish brand personality traits.  However, Lolla’s selective choice of responding to fans somewhat serve as a quick-fix to this since its responses to fans help build its brand.

Lolla Social MediaPros:

  • Great use of other forms of media- articles, photos, videos.  By posting things other than photos at the actual festival, it keeps the content fresh and exciting.

Lolla Social Media 3

  • Lolla, like Bonnaroo and Coachella, promotes artists featured in the lineup by sharing articles and/or videos featuring the artist.
  • The articles the music festival posts and shares do not just relate to the artist, but the entire music industry/community.  For example, Lolla posted an article about how science may have discovered why humans make music.  Personally, just by following and “liking” Lollapalooza on social media accounts, I have learned so much about music and the industry.


  • The Lolla “voice” that I picked up on after reading through some posts was one of sass.  Because Lolla promotes it featured artists so much, it can often go through periods of not posting anything else besides that.
  • Lolla definitely needs to work on extending its brand personality.  Right now, when Lolla posts, I can’t actually attribute a personality trait to the brand.
  • More photos and video clips of actually being at the music festival — help me pretend I was there by posting about the experience of it all.Lolla Social Media 4

Lollapalooza’s social medias definitely show promising growth, but there was nothing that really *WOW’ed* me.  After reviewing 3 other music festival social media accounts, it’s easy to see now how difficult it is to differentiate a music festival from the others.  It’s amazing that Lolla posts articles not only relevant to a specific artist, but to any music-lover.  However, Lolla definitely has to work on curating more content that helps build the brand.

Overall score: 7 — Once Lolla builds its brand and social media “voice,” its score will definitely increase.

Stay tuned,


Party at the Puddle: Social Media Promo Plan

RUPA promoted events through all channels (digital, in-person, and print), but our presence is most prevalent on social media.  We drop all events first on Facebook and Twitter.  Given that social media is our primary means of promotion, I build in Party at the Puddle supporting posts in the Marketing committee’s social media content calendar for April.  Each month, I make a content calendar that dictates what type of post should be posted and when so that our social media accounts are not over saturated with event promotion.  The first few posts I assigned to Taylor, the Traditions & Community MAD, since Party at the Puddle is primarily a T&C event with a music portion.  The remaining posts I assigned to myself in order to promote each of the artists performing, much like Bonnaroo and Coachella do.

Original photo was accidentally deleted; current replacement photo taken on 5/3.

Can this technically be considered Rutgers’ mini music and arts festival? *Original photo was accidentally deleted; current replacement photo taken on 5/3.

So far, the event’s social media presence continues to grow given that over 2,000 students (almost 3,000 students) have RSVP’ed “Going” to the event.  Since the Concerts & Coffeehouses committee had extra money left over from Beats on the Banks and we are now expecting close to 3k people, we are doubling the food budget and ordering more food to accommodate the expected turnout.

This is totally going to be a mini music festival… but minus the flower crowns and floppy hats.

Stay tuned,


Coachella: Day 3 “Stole the Show”

Quick tally for Coachella weekend-

Number of flowy dresses I’ve seen: 182

Pairs of ankle booties I’ve seen: 231

Palm trees I’ve taken pictures of: 21

Number of man buns seen: 112

St. Lucia: With the California sun beating down and the wind blowing, I couldn’t help but enjoy this indie music with 80’s flair.  St. Lucia is always high energy and I most definitely fed off of the entire band’s stage presence.  One of my favorites of this weekend!

St. Lucia Coachella

Vance Joy: He sounds exactly like his recorded songs. It was HOT and I enjoyed his set (absolutely love Mess is Mine and Georgia), but we were all practically begging for Rip Tide.

Madeon: Great set!  Is he earlier in the day because he has a bedtime?

Brand New: Wished they played more of Deja Entedu (yeah, call me basic), but angsty Rox was still satisfied.

Kaskade: First EDM act on the MainStage if I’m not mistaken.  I loved when he played his remix of Galantis’ Runaway.  He had the entire Coachella crowd dancing, which is no easy feat when you have a bunch of hipsters who usually sneer at EDM.

Jamie XX: LOVE. Funky dance-worthy music and the chandeliers in the Gobi stage only added to the coolness of it all.

Florence & the Machine: This was my fourth time seeing her and the energy she gives off is usually ELECTRIC. Florence broke her foot during weekend 1 and therefore had to sit during her entire weekend 2 performance. Because of this, her performance was stripped back and slightly shorter. I was pretty disappointed I wasn’t going to see high-energy, crazy Florence, but she gave an amazing performance as usual. Also, shout out to Robert Ackroyd, Florence’s guitarist, for continuing to steal my heart.

Fitz & the Tantrums: Okay so TECHNICALLY I was at Fitz. While chillin’ at MainStage with Florence, Fitz’s high-energy tunes reached the back of Florence’s crowd. I was dancing and singing along to “Break the Walls” right up until Florence decided to drop “Dog Days are Over.” Seemed like an overall high-energy, dance-worthy set.

Coachella 2Odesza: ABSOLUTELY one of my favorites of the weekend! Since we were coming about 20 minutes late, the Gobi tent was PACKED and we were forced to stand all the way in the back, but the sound was pretty low so we were forced to go through the side of the tent and squeeze our way past hordes of people (this is definitely not easy when you’re approximately the same size as a child). FINALLY, after getting settled, I was able to enjoy their set. I’m a sucker for heavy percussion, so their use of live percussion was one of my favorite parts. Odesza ended their set with an unreleased, trap-tastic track that was way different than their usual chill, indie-electronic style. Even better is that they played the track with the help of the USC marching band.

Drake: I wouldn’t call myself a huge fan of hip-hop so I wasn’t expecting to have THAT much fun at Drake’s set. However, I found myself rapping along and dancing to his rhythmic story-telling. I had told my sister earlier that he would probably bring Nicki Minaj out as his special guest during truffle butter, and lo and behold, a wild Nicki appears — but just for a small wave. A little disappointing how The Weeknd brought out Kanye and Drake brought out a silent Nicki. Drake is the only person who would sit on stage and stare sadly at the Coachella closing fireworks.

Kygo: First and foremost, I am a HUGE Kygo fan. I was a little bummed that I only got to see MAYBE 10 minutes of his set at Ultra this year. I will say, though, that I don’t think Kygo should close any festival. His visuals are amazing and his music is even better, but I really feel like he’s more of a daytime act or maybe a 8/9pm slot. At the Mojave stage, his sound was too low so those in the back couldn’t really hear over Drake at the main stage and whatever was going on next door at the Gobi stage. I wish I could’ve had more patience and stuck around longer than 20 minutes at Kygo, but Drake “stole the show” (sorry Kygo, used your own song against you).


Stay tuned,




Party at the Puddle: Contracts & Timelines

Contracts and timelines have been built, edited, and sent!

Check out our fancy DOS timeline (also includes our merch and rain date timeline)!

Check out our fancy DOS timeline (also includes our merch and rain date timeline)!

The day of show timeline was easier to build than I had been expecting.  It worked out perfectly since a few of the bands had requested earlier spots while some bands preferred to play later in the evening.  As evident from the timeline, this is a tight schedule since there are 6 bands playing.  My only concern is running over time, but even that shouldn’t be too much of an issue.  As for my to do list, the only item still on it is: Continue promoting artists via social media.

The end is near, y’all!

Stay tuned,


Coachella: Day 2 “Earned It”

SOS — Too much desert dust in my lungs and nasal cavities.

Milky Chance: First sets of the day are always amazing since you still have your energy and your feet aren’t as sore yet; jammed out real hard to “Stolen Dance,” of course.

Chet Faker: Quite possibly my favorite set of Coachella so far; came out 8 months pregnant.

Coachella 4Hozier: Enjoyed the blues-y feel; of course, screamed the lyrics to “Take Me to Church.”

Belle & Sebastian: Funky music that caters to every weird dance move you have.

alt-j: Listened to while eating chicken fingers and fries — chill set, delicious chicken fingers.

Duke Dumont: Imagine this: the wind blowing through your hair as “The Giver,” “Need U,” and “I Got U” blasts in the background — pure happiness.  Oh, and steel drums ALL DAY, EVERYDAY!

Tycho: No matter what song he played, I couldn’t stop moving.

FKA Twigs: Just as weird as you would imagine, but she absolutely KILLED it.  I went nuts for Two Weeks, my favorite song of hers. Also looked around for Robert Pattinson… no luck.

Coachella 5Flosstradamus: Synonymous with ratchet; turned the crowd into a giant mosh pit.

The Weeknd: Babymaking music at its finest.  Also, brought Kanye out.  Enough said.

Axwell x Ingrosso: Also saw a tiny bit of their set at Gov Ball and was less than impressed.  Stayed for a little more than 5 minutes and then lost interest.

Last and final day tomorrow!

Stay tuned,