In my Party at the Puddle promotion plan that I outlined very briefly in a previous blog post, I mentioned that I would build in an in-person marketing opportunity via street team. Today, we had a street team on Douglass (since that’s where the event will take place) from 12pm to 1:45pm. Originally, the street team was supposed to be from 12pm until 3:30pm, but no one was able to staff the later shift so we had to end early. The weather was sunny, beautiful, and warm, which was perfect for our outdoor location in the George Street plaza (right behind the Douglass Student Center).
At street teams, I always encourage my Marketing Assistant Directors (MADs) to have a special theme or item at their table. For example, Rendell, the Comedy & Media MAD, usually buys cupcakes and cookies for his street team since free food ALWAYS equals broke college students rushing over to the table. For this street team, we had assorted mini Hershey’s chocolate bars because who doesn’t love candy that you can easily eat 5+ pieces of in one sitting?
While I was setting up the table, I realized there were no current flyers in the marketing bin. We still didn’t even have a flyer for Party at the Puddle even though the event is in exactly 2 days. To quickly improvise since the table was looking empty and I’ll admit I was a little bored, I spelled out “Puddle Party” in the mini chocolates. It served as a temporary flyer and was also a way of grabbing peoples’ attentions.
While we tabled and tried to engage passerbys, we played local/New Brunswick music (very fitting, wouldn’t you agree?). We started out playing bands we had seen at basement shows, like ROMP, even though they are unable to perform on Thursday at the event. Then, we began playing music from all of the bands that are performing at Party at the Puddle, including Wistewria, Eagle Daddy, American Lions, Little Rose, Fiscal Cliff, and Cold Weather Company. Mostly everyone e engaged surprisingly already knew about Party at the Puddle! It is interesting to note that most of the people who passed by said they had heard of the event via Facebook event page. For survey results, I am already predicting that a majority of the event attendees heard about the event via “social media.” The next biggest category will be that the attendees discovered the event through a “friend.”
Current to do list:
- Request finals on the Party at the Puddle flyer ASAP.
- Continue social media promotion of the event — more specifically, map out which artist will be promoted and when.
- Send bands last minute reminders.