Party at the Party at the Puddle Street Team

In my Party at the Puddle promotion plan that I outlined very briefly in a previous blog post, I mentioned that I would build in an in-person marketing opportunity via street team.  Today, we had a street team on Douglass (since that’s where the event will take place) from 12pm to 1:45Party at the Puddle 2pm.  Originally, the street team was supposed to be from 12pm until 3:30pm, but no one was able to staff the later shift so we had to end early.  The weather was sunny, beautiful, and warm, which was perfect for our outdoor location in the George Street plaza (right behind the Douglass Student Center).

At street teams, I always encourage my Marketing Assistant Directors (MADs) to have a special theme or item at their table.  For example, Rendell, the Comedy & Media MAD, usually buys cupcakes and cookies for his street team since free food ALWAYS equals broke college students rushing over to the table.  For this street team, we had assorted mini Hershey’s chocolate bars because who doesn’t love candy that you can easily eat 5+ pieces of in one sitting?

Party at the Puddle

While I was setting up the table, I realized there were no current flyers in the marketing bin.  We still didn’t even have a flyer for Party at the Puddle even though the event is in exactly 2 days.  To quickly improvise since the table was looking empty and I’ll admit I was a little bored, I spelled out “Puddle Party” in the mini chocolates.  It served as a temporary flyer and was also a way of grabbing peoples’ attentions.

While we tabled and tried to engage passerbys, we played local/New Brunswick music (very fitting, wouldn’t you agree?).  We started out playing bands we had seen at basement shows, like ROMP, even though they are unable to perform on Thursday at the event.  Then, we began playing music from all of the bands that are performing at Party at the Puddle, including WistewParty at the Puddle 3ria, Eagle Daddy, American Lions, Little Rose, Fiscal Cliff, and Cold Weather Company.  Mostly everyone e engaged surprisingly already knew about Party at the Puddle!  It is interesting to note that most of the people who passed by said they had heard of the event via Facebook event page.  For survey results, I am already predicting that a majority of the event attendees heard about the event via “social media.”  The next biggest category will be that the attendees discovered the event through a “friend.”

Current to do list:

  • Request finals on the Party at the Puddle flyer ASAP.
  • Continue social media promotion of the event — more specifically, map out which artist will be promoted and when.
  • Send bands last minute reminders.

Stay tuned,

Roxanne

Party at the Puddle: Social Media Promo Plan

RUPA promoted events through all channels (digital, in-person, and print), but our presence is most prevalent on social media.  We drop all events first on Facebook and Twitter.  Given that social media is our primary means of promotion, I build in Party at the Puddle supporting posts in the Marketing committee’s social media content calendar for April.  Each month, I make a content calendar that dictates what type of post should be posted and when so that our social media accounts are not over saturated with event promotion.  The first few posts I assigned to Taylor, the Traditions & Community MAD, since Party at the Puddle is primarily a T&C event with a music portion.  The remaining posts I assigned to myself in order to promote each of the artists performing, much like Bonnaroo and Coachella do.

Original photo was accidentally deleted; current replacement photo taken on 5/3.

Can this technically be considered Rutgers’ mini music and arts festival? *Original photo was accidentally deleted; current replacement photo taken on 5/3.

So far, the event’s social media presence continues to grow given that over 2,000 students (almost 3,000 students) have RSVP’ed “Going” to the event.  Since the Concerts & Coffeehouses committee had extra money left over from Beats on the Banks and we are now expecting close to 3k people, we are doubling the food budget and ordering more food to accommodate the expected turnout.

This is totally going to be a mini music festival… but minus the flower crowns and floppy hats.

Stay tuned,

Roxanne

Party at the Puddle: Contracts & Timelines

Contracts and timelines have been built, edited, and sent!

Check out our fancy DOS timeline (also includes our merch and rain date timeline)!

Check out our fancy DOS timeline (also includes our merch and rain date timeline)!

The day of show timeline was easier to build than I had been expecting.  It worked out perfectly since a few of the bands had requested earlier spots while some bands preferred to play later in the evening.  As evident from the timeline, this is a tight schedule since there are 6 bands playing.  My only concern is running over time, but even that shouldn’t be too much of an issue.  As for my to do list, the only item still on it is: Continue promoting artists via social media.

The end is near, y’all!

Stay tuned,

Roxanne

Capstone Event: Sitting, Waiting, Wishing

*Play while reading blog post.

Proposal emails were sent out to the prospective bands about 5 days ago; currently, 5 local bands are confirmed: American Lions, Cold Weather Company, Fiscal Cliff, Eagle Daddy, and Wisteria.  This is a stellar lineup so far and adding one more band would solidify our local band lineup.

Me and some friends at a basement show -- are we punk enough yet?

Me and some friends at a basement show — are we punk enough yet?

Although we had a tiny bit of money left in the Concerts & Coffeehouses budget to potentially book an outside touring artist for about $1,000, I chose to feature local/New Brunswick bands instead — kind of like an above-ground basement show.  Last year, “New Brunswick basements” were ranked as the “#4 place to see indie bands in New Jersey” (Kate, 2014).  New Brunswick fosters such a “do-it-yourself” environment that I wanted to celebrate the local musicians who are currently doing so.  Most of the bands that we have confirmed thus far are known to play mostly in New Brunswick basements, which “typically feature known or up-and-coming punk bands, both local and those that drive hundreds of miles” (Sanchez et. al., 2010, p. 1).  Having been to plenty of New Brunswick basement shows, I want the Capstone event to have the same feel of community, subculture, and support.

Stay tuned,

Roxanne

EDIT [4/7/15 at 10:23 AM]:

After giving them a full 6 days after the initial email, Rachel and I have sent follow-up emails to the bands who have not yet responded.  Notice that I have blacked out the title of the Capstone event and the band’s name since I’m not trying to throw shade at anyone for having a delayed response.

Follow-Up Email

Oh Snap, Snapchat!

I’m a huge fan of Snapchat when it comes to brand building.

I first came across brands utilizing Snapchat when I began to follow Insomniac Events, a music festival/event production company responsible for Electric Daisy Carnival among other festivals, on Snapchat.  I was so impressed by how the company used Snapchat to give fans behind-the-scenes fleeting content, making it that much more exclusive- as if a selfie from popular DJs, like Hardwell, wasn’t intimate enough.

EDC SnapchatHardwell Snapchat Andrew Rayel Snapchat

With Snapchat being at the meteoric level it’s at right now (can you say 0 to 100 real quick?), I now follow many brands on Snapchat.  Cosmopolitan (@CosmoMag) is a personal favorite of mine.  The trendy, girl-power magazine uses its Snapchat to further extend its social media “voice” through silly memes, pictures, and clips.  What I also love most about Cosmo’s Snapchat is their use of it to show the office environment.  By doing this, Cosmo is gradually building its brand personality.  I almost feel like I can describe Cosmo to someone using traits I would use to describe an actual person rather than a magazine.

3908_rupa_snapchat

After witnessing all of these brands take part in the Snapchat movement, I made it my personal mission to establish RUPA’s presence on Snapchat.  This past summer as I gradually ascended into my role as “Director of Marketing,” I immediately used Snapchat as a way to build RUPA’s “voice” and give students a behind-the-scenes look at what we actually do in preparation for events, which include comedy shows, concerts, Broadway trips, lectures, etc.  On the day of the event, I would absolutely stress to my Marketing Assistant Directors (MADs) the importance of using Snapchat to document set-up, RUPA council members hanging out, doors opening, artists performing, clean up, etc.  Post-event, we started a tradition by asking the artist/guest to take a selfie on our Snapchat account to add to our “Story” for all to see.  Seeing the amount of times the selfies have been screenshot is always cool!  While we do a great job at day of show Snapchats, I would love to build the presence of day-to-day RUPA Snapchats (similar to Cosmo’s strategy) to convey RUPA’s brand personality.

     RUPA Snapchat     Wayans Snapchat

With all of Snapchat’s new features, including live stories, geofilters, and “Discover,” brands should take serious advantage of Snapchat’s capabilities and audience reach.

Stay tuned,

Roxanne

RUPA Presents: Beats on the Banks ft. A-Trak

Since I will often talk about various music festivals, why not talk about Rutgers’ mini-version of a music festival?

Today, RUPA announced the headliner for Rutgers’ spring concert, Beats on the Banks, via short YouTube video.  Last year, the Director of Marketing decided to use daily visual clues to reveal the headliner, DJ Snake (i.e., a photo of snake eyes dice).  This year, I wanted to keep it simple but different.  I had just bought my Firefly tickets and watched their lineup video on YouTube.  Immediately after I watched the video, I knew I wanted to reveal the headliner via video announcement using b-roll from past Beats on the Banks shows.  To further support my decision to use a video announcement, an article I read about how to incorporate social media into event marketing confirmed that “teaser videos are great way to quickly generate interest and can be shared on any social platform” (Carter, 2015).  I also knew that posting the video on Facebook would make it more likely to appear on peoples’ timelines due to Facebook’s algorithm.

RUPA BOTB Announcement

Check out the engagement on our official announcement post!

Since it is just an announcement video, I requested that the video be somewhere between :30-:45.  The Student Life Media Team hustled to make the video in a matter of a few days since tickets go on sale in about 2 weeks (on Monday, March 23rd at 2pm via http://getinvolved.tix.com).  The video perfectly showcases the experience of Beats on the Banks in just a few seconds.  I am completely in love with the video and almost wish I wasn’t going to Coachella Weekend 2 to experience this year’s Beats on the Banks.  Also, I’ve watched the video close to 50 times already.

 

Stay tuned,

Roxanne

Carter, T. (2015, March 5). 14 tips to incorporate social media into event marketing. Retrieved March 5, 2015, from Marketing Land website: http://marketingland.com/14-tips-incorporate-social-media-event-marketing-118227

Relaunch of Rox and Roll

*Play while reading blog post*

Welcome to the relaunch of Rox and Roll! Originally, this blog was created solely for my Strategic Presentation Methods in Digital Media class (read: #tbt), but I chose to continue the blog with supplemental posts long after the class had ended. A couple months after the class had already ended, my blog posts fizzled out slowly as I pursued many other professional endeavors.

A couple weeks ago, as I was sitting in my Capstone class, I was asked to think of a subject for my final culminating senior project that would conclude my minor in Digital Communication, Information, and Media — I remembered Rox and Roll. Now, more than a year after Rox and Roll was started, I find myself typing this revival blog post. Given how much I enjoyed blogging, I have chosen to document my Capstone topic via Rox and Roll.

For my Capstone project, I will be utilizing my position in the Rutgers University Programming Association (RUPA) as the Director of Marketing (a small promotion from when I first started the blog) to plan the music portion of a festival-like event, which will feature free food, fun activities, and an arts-and-crafts section. I will be responsible for all planning and contracting of artists, all of whom will be local/New Brunswick/DIY bands. In addition to the planning of the concert, I will be responsible for promotion surrounding the event. I will often post about ideal social media promotion methods and real-world executions of these practices. Everything- struggles, plans, thoughts, success- will be documented on Rox and Roll. And, of course, all experiences and encounters with music, both good and bad, will be blogged about.

I said it in my inaugural post on Rox and Roll, and I’ll say it again: Rox and Roll is a blank canvas. So stick around as I resume my amateur writing.

Stay tuned,

Roxanne