‘Cause HAIM a Man, Woman

The three most hipstery sisters on the planet/walking Urban Outfitters models have remixed Tame Impala’s psychedelic “‘Cause I’m A Man.”

The song appears on Australian band Tame Impala’s third studio album, Currents, which was released last month. tame-impala-2014 Much like the band’s previous albums, Currents was completely recorded, performed, and produced by lead member Kevin Parker.  Although the band had been recording and performing since as early as 2007, 2015 seems to be the year for Tame Impala.  If you like groovy indie rock/trip on acid often, then Tame Impala is perfect for you.

Haim’s rendition of “‘Cause I’m A Man” features a slowed-down, glitchy beat with the group’s signature abstract, echoey female vocals. HAIM I love the fact that Haim kept the lyrics the same instead of altering them to be more female-centric (“Cause I’m a man, woman/ Don’t always think before I do”).  The remix perfectly blends the two bands’ signature styles perfectly.  Danielle Haim spoke about the remix in a Facebook post:

“In 2009 I was in japan playing the summer sonic festival with Jenny Lewis as her guitar player. On a day off of the festival we played a side show at astro hall in tokyo with a band from Australia I’d never heard of called Tame Impala. I remember standing in the crowd and not really understanding how this MASSIVE sound was coming off the stage with just 4 people playing. They were one of the best bands I had ever seen live. When I went back to my hotel, i downloaded their ep immediately- told my sisters to also- and since then we’ve seen their incredible shows all over the world at various festivals and loved every record. Sooo needless to say, when we were asked to do this remix we jumped at the chance!! but we’ve never really done a “remix” before so we decided to put out our own spin on the song. Go get Currents if you haven’t yet- you’ll be stoked. – Danielle youtu.be/3J2I2huV6lE

I didn’t think it was possible, but Haim has made Tame Impala sound even trippier than usual.

Stay tuned,

Roxanne

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Party at the Party at the Puddle Street Team

In my Party at the Puddle promotion plan that I outlined very briefly in a previous blog post, I mentioned that I would build in an in-person marketing opportunity via street team.  Today, we had a street team on Douglass (since that’s where the event will take place) from 12pm to 1:45Party at the Puddle 2pm.  Originally, the street team was supposed to be from 12pm until 3:30pm, but no one was able to staff the later shift so we had to end early.  The weather was sunny, beautiful, and warm, which was perfect for our outdoor location in the George Street plaza (right behind the Douglass Student Center).

At street teams, I always encourage my Marketing Assistant Directors (MADs) to have a special theme or item at their table.  For example, Rendell, the Comedy & Media MAD, usually buys cupcakes and cookies for his street team since free food ALWAYS equals broke college students rushing over to the table.  For this street team, we had assorted mini Hershey’s chocolate bars because who doesn’t love candy that you can easily eat 5+ pieces of in one sitting?

Party at the Puddle

While I was setting up the table, I realized there were no current flyers in the marketing bin.  We still didn’t even have a flyer for Party at the Puddle even though the event is in exactly 2 days.  To quickly improvise since the table was looking empty and I’ll admit I was a little bored, I spelled out “Puddle Party” in the mini chocolates.  It served as a temporary flyer and was also a way of grabbing peoples’ attentions.

While we tabled and tried to engage passerbys, we played local/New Brunswick music (very fitting, wouldn’t you agree?).  We started out playing bands we had seen at basement shows, like ROMP, even though they are unable to perform on Thursday at the event.  Then, we began playing music from all of the bands that are performing at Party at the Puddle, including WistewParty at the Puddle 3ria, Eagle Daddy, American Lions, Little Rose, Fiscal Cliff, and Cold Weather Company.  Mostly everyone e engaged surprisingly already knew about Party at the Puddle!  It is interesting to note that most of the people who passed by said they had heard of the event via Facebook event page.  For survey results, I am already predicting that a majority of the event attendees heard about the event via “social media.”  The next biggest category will be that the attendees discovered the event through a “friend.”

Current to do list:

  • Request finals on the Party at the Puddle flyer ASAP.
  • Continue social media promotion of the event — more specifically, map out which artist will be promoted and when.
  • Send bands last minute reminders.

Stay tuned,

Roxanne