This Radio Station Might Just BEAT all the Others

Beats 1 might just be one of the best radio stations out there.

Last week, Apple released iOS 8.4 alongside Apple Music, a streaming music service.  In addition, Apple’s music addition also included Connect, a promotional tool for artists (“great stuff straight from the artists”) and Beats 1, a 24/7 Internet radio station with constant music and prominent live DJs, guest DJs, and various radio shows. apple music connect Unlike Apple Music and its $9.99/month subscription fee, Beats 1 is completely free, and will even become available to Android users in the near future, which makes Apple Music Apple’s first Android app — can you tell they’re really trying to take over the music streaming service industry and dethrone competitors like Spotify and Rdio?  Beats 1 is ad-supported, but doesn’t air those full, annoying commercials like the ones you hear on the radio — the ads on Beats 1 are short and act more as sponsor shout-outs.  What’s interesting to note about Beats 1 is that it censors explicit songs even though services are allowed to play uncensored songs over the Internet (personally, I always go for the “explicit” version of a track on Spotify) — this could be because they are trying to attract a more wide-ranging audience.beats1 hosts And speaking of audiences, there’s no doubt that Beats 1 is attracting a huge, global audience. As Mike Elgan of Computer World pointed out, there’s only one version of Beats 1 being offered — this means that I’m hearing the same content that someone in London or Budapest is also listening to.  With technology being able to take you here and there and everywhere, this is one of the rare times that we can all share the same media experience (aside from when we win the World Cup obviously).

So I may be am totally giving into the hype around Apple Music, but it’s hard not to when I continuously see articles boasting about various, high-profile artists hosting radio shows on the new radio station.  Beats 1 is hosted by three main DJs, and arguably the cream of the crop when it comes to radio personalities: former BBC Radio 1 DJ Zane Lowe, ex-Hot 97 host Ebro Darden, and London-based radio personality Julie Adenuga (okay, so she’s relatively unknown compared to the former two, but this is already changing thanks to Beats 1). Screen Shot 2015-07-07 at 12.41.05 PM I guess I shouldn’t be surprised at how star-studded the Beats 1 Radio shows are, but it’s incredible to see the lineup of the well-known, wide-ranging hosts.  Dr. Dre hosts a show called “The Pharmacy” (of course), Elton John hosts “Elton John’s Rocket Hour,” rap duo Run the Jewels hosts “WRTJ,” and most recently announced, Ezra Koenig of Vampire Weekend will host “Time Crisis with Ezra Koenig” (squeeeeal).  Other artists who will have their own radio shows include Drake, Disclosure, Pharrell Williams, Jaden Smith (lol what?), St. Vincent, Ellie Goulding and more.

So will Apple Music with all of its bells and whistles conquer Spotify and all other streaming services?  Beats the hell out of me (I’m sorry, I had to — my honest answer would be that I love Spotify and would never forsake it).

Stay tuned,

Roxanne

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Music Monday: Lorde

Lorde sure knows how to make you feel unsuccessful.  At just 17, this New Zealand singer has shot to fame especially with the release of her album Pure Heroine.

I’m a huge fan of basically her entire album, but I was forced to choose just one for this week’s Music Monday. So here are some other recommendations from her album: Tennis Court, Swingin Party, Ribs, Glory and Gore, and 400 Lux.

Stay tuned,

Roxanne

Spoti-FLY

I’m sure you’ve heard of Spotify before, possibly the greatest, most convenient digital music streamer (but I may be a little biased).  My favorite Spotify feature is being able to create different playlists for whatever mood I’m in or whatever activity I’m doing (listening to “Ho Hey” by The Lumineers while I’m working out just doesn’t cut it for me).

Source: Google Images; Personally, I think "Spotify" should officially be renamed "SpotiFLY."

Source: Google Images; Personally, I think “Spotify” should officially be renamed “SpotiFLY.”

Personally, I prefer Spotify to Pandora because Spotify can play songs on demand.  I mean, there are only so many times you can hit the “skip” button on Pandora anyway!  And when you want music of the same genre to stream endlessly (like Pandora), there’s the Spotify radio feature.  As a Spotify Campus Influencer, my job is to spread the awareness of Spotify around campus.  Most people know about Spotify, but not everyone knows all the features available on it.

Now that I’ve successfully sounded like one of those people who stop you in the middle of the mall and try to sell you some type of hand lotion, go ahead and sign up with the links below.

Sign up for FREE Spotify here (I recommend this for all broke college kids): http://spoti.fi/16N60Au

Sign up for Spotify PREMIUM here (No ads AND offline streaming on both your laptop and phone, but hopefully you’re on work-study because you have to pay $9.99/month): http://spoti.fi/17ddn1f

*Shortened links courtesy of Bitly.

Stay tuned,

Roxanne

Rent the Runway

Wear a designer dress, look like a million bucks (without actually spending that much), then return the dress- except it’s actually allowed this time!

Rent the Runway is a company, created by Harvard Business School classmates Jennifer Hyman and Jennifer Fleiss, designed to provide girls with the perfect designer outfit, but not for the same, insane designer prices. “Find it, book it, wear it, return it” are the four easy steps the website outlines for shoppers.

As a Campus Influencer for Spotify, one of our many responsibilities is forming partnerships and sponsoring various events on campus.  As my first campus event, Spotify will be sponsor Rutgers University’s FIRST Rent the Runway Trunk Show on Monday, October 28th at 6 PM.  A friend and fellow Campus Influencer, David, assisted in the planning of the sponsorship.  As sponsors, we will be providing the music (5 hours worth to be exact) via Spotify playlist- just call me DJ Roxy Dee.  Check out our Rent the Runway playlist!

To prepare for this event, we had to constantly keep in contact with our Spotify supervisors.  We had to put in requests for more Spotify swag to give out (with free stuff, you can never go wrong) and a request for a Spotify Premium code, which for those of you who don’t know, allows you to stream music without an Internet connection and without advertisements in between songs.  Along with sending us extra koozies and other swag, Spotify also sent us a HUGE fly banner to further promote the brand and help us stand out among the other sponsors (L’Oreal is the only other brand sponsor).

Source: Cristian Zamarripa from the SpotifyU Influencer Facebook Group; Just a sneak peak of some Spotify swag.

Source: Cristian Zamarripa from the SpotifyU Influencer Facebook Group; Just a sneak peak of some Spotify swag.

Not only am I excited to spread awareness of Spotify, but I also get to try on awesome dresses from Vera Wang and Badgley Mischka while helping out a good cause since all proceeds go to Embrace Kids Foundation & Children’s Miracle Network.

Stay tuned,

Roxanne

Inaugural Post

There’s very few things more intimidating than drafting the first post on your blog.  Months or years from now when you’re stalking your past self, you’ll likely come across your first blog post and probably cringe.

Source: Self-made meme made on makeameme.org because I had to have Ryan Gosling on the page somehow.

Source: Self-made meme made on makeameme.org because I had to have Ryan Gosling on the page somehow.

That being said, I was a little nervous to set up this blog, but excited nonetheless to take the first step in sharing my adventures.  Since this blog is for my class, Strategic Presentation Methods in Digital Media, I wanted to make sure everything was perfect and contained everything that was listed in the guidelines.  Since I consider myself pretty tech-savvy, setting up my blog was easy and quick.  The hardest part for me, however, was choosing the name of the blog; I wanted a unique and witty blog name.  It seemed that every time I thought of a good title, it was already taken, and the only way I would be able to have it was if I swapped the o’s for 0’s and added a stream of numbers at the end of it, which I was most definitely not willing to do (“R0xandR0ll7261994” just doesn’t have the same effect).  Finally, after a lot of Googling of musical terms and creative blog names, I thought of one- a pretty good one if I say so myself.

Source: Myself; One of the many perks of working behind the scenes is meeting the cool band members, like Derek from Mayday Parade.

Source: Myself; One of the many perks of working behind the scenes is meeting the cool band members, like Derek from Mayday Parade (left).

Though “Rox and Roll” is pretty much a blank canvas right now, I’m eager to start posting and filling the blog up.  I can’t wait to make myself seem important and cool by sharing not only my experience of booking and dealing with musicians, but also revealing insider details about what it’s like to endorse a popular music brand around campus.  To make myself look even cooler, I’ll also be sharing new music “goodies” as I discover them.

Stay tuned,

Roxanne